Get the most out of your reports.

We've brought together the information that we think you'll find most useful. Take a moment to configure your account and use this checklist as a reference to getting the most out of Google Analytics.

Getting Started

Install Tracking Code: Install your tracking code and view reports within 24 hours.

Interpret Your Data: Watch this video to learn how to interpret basic metrics and understand what actions you should take as a result.

Read the Getting Started Guide: Explore the interface and learn how to read basic reports.

Custom Reporting

Custom Reporting: Use the drag-and-drop interface to create reports with the metrics and dimensions you want.

Create customised email reports: Send regularly scheduled reports to stakeholders within your company.

Maximising Online Advertising & E-commerce

Link to AdWords: Monitor your AdWords revenue, conversions and ROI. Watch this short video to learn how.

Link AdSense Got an AdSense account to monetize your site? Link your AdSense and Google Analytics accounts to gain more insight into your AdSense performance. Find out which pages and referrers generate the most revenue, and optimize your site's performance using AdSense Reports.

Optimise keywords: Watch videos to learn how to get the most value from your advertising spend.

Tag campaigns: Track conversions on banner ads, email marketing and other marketing initiatives.

Track E-commerce: Link e-commerce performance to keywords and marketing campaigns for details on ROI and more.

Advanced Segmentation: Create and use custom segments to isolate and analyse specific parts of your traffic.

Exploring Advanced Features

Set up goals: See conversion rates for ads, marketing initiatives and visitor segments.

Flash Tracking: Simplified tracking for Adobe Flash, Flex and AS3 content.

Getting Help

Browse the Help Centre: Explore different ways to use Analytics or simply read our extensive FAQ.

Ask a question: Post a question to our experts on the Help Forum.

Contact a Google Analytics Authorised Consultant: Get professional fee-based help from a partner near you.

Watch more videos: Learn about new features, keyword optimisations, usage tips and more.