Willem Lambrechts

The people difficult to reach are often the same ones that all vendors like to talk to...decision makers. It is key to only reach out if and when you bring something valuable and relevant to the table. If you have a relevant message to bring, then it is a matter of drawing his/her attention. No better way to do that through a trustee of your target person that you hopefully have in your own network. A warm introduction always outperforms a cold call. If you don't have such a trustee in your network, it may take a bit longer but it may be more efficient to address that trustee first and get your warm intorduction.

A proper business cannot operate without a balance and synergy between (wo)man and machine. IT forms the basis of the workflows and (wo)man enriches those with human skills. In order to find that balance and synergy, it is of great importance to start from a strategy that aims to make the business processes as efficient as possible, maximising the strengths of the infrastructure and optimising the human skills and capabilities.

This KPI is absolutely critical for investors who are risk averse. It is irrelevant for those who are looking for adventure, high risk and potential huge return.

Drebbel is a go-to-market company. We have been generating leads and running sales on behalf of many companies across the globe. The essence of qualified lead generation is addressing the right individuals in the right enterprises with the right message. The larger and the more qualitative your own professional network is, the more you attract other qualitative contacts and the easier it is to connect with those well chosen individuals. Your professional credibility will be reinforced by qualitative and relevant content. The good news is that automation and personal approach can very well go hand-in-hand! The Linkedin Social Selling Index already gives a good indication of your lead generation potential. When you properly sel

I believe that far too often, coaching and mentoring sessions directly relate to the specific personal and/or business context/content of the coachee. The challenge for the coach/mentor is to stay away from the content and to focus on the behaviour and convictions of the coachee. This can happen by applying techniques such as NLP (Neuro Linguistic Programming) or even by using a coat rack such as tarot cards (sic!)