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Strategic Planning for Dummies Paperback – January 1, 2006

by Erica Olsen (Author)
4.2 4.2 out of 5 stars 92 ratings
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Strategic Planning Kit For Dummies (For Dummies (Business & Personal Finance))
Strategic Planning Kit For Dummies (For Dummies (Business & Personal Finance))
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If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.

Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including:

  • How a strategic plan is different than a business plan
  • Establishing a step-based planning process
  • Planning for and encouraging growth
  • Taking a long-view of your organization
  • Evaluating past performance
  • Defining and refining your mission, values, and vision
  • Sizing up your current situation
  • Examining your industry landscape
  • Setting your strategic priorities
  • Planning for unknown contingencies

    If you’re in business, you have to plan for everything — especially if you intend your business to grow. Whether you’re planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you’ll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you’re going. And there’s much more:

    • Learn to analyze business trends that will determine your business’s future
    • Set measurable, realistic goals that you can plan for and achieve
    • Make strategic planning a habitual part of the organization
    • Prioritize multiple strategies that you can implement simultaneously
    • Set a defining vision for the organization that guides all your planning and strategy

      This friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can’t afford to hire strategic planning consultants, it’s even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you’ll have all the step-by-step guidance you need to ensure you’re ready for anything that comes.

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Previous page
  1. Print length
    360 pages
  2. Language
    English
  3. Publisher
    For Dummies
  4. Publication date
    January 1, 2006
  5. Dimensions
    7.5 x 1 x 9.25 inches
  6. ISBN-10
    0470037164
  7. ISBN-13
    978-0470037164
  8. See all details
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Editorial Reviews

From the Back Cover

Define your company's mission, vision, and values

Develop and execute your strategic plan for solid business growth

Need help setting a vision for your business or planning for an uncertain future? Don't worry! Strategic Planning For Dummies shows you how to build and sustain a competitive edge, analyze markets and trends, and plan for future growth. With this friendly guide to business planning, you won't fly blind into your company's future.

Discover how to

  • Establish a step-by-step planning process
  • Select a planning team
  • Prioritize future opportunities
  • Develop solid strategies
  • Execute your plan

About the Author

Erica Olsen holds a BA in Communications and an MBA in International Management from Thunderbird. She’s frequently tapped to lecture at the University of Nevada in Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide.
As one of the developers of MyStrategicPlan, Erica has stripped strategic planning of its fate as a static document. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). Once completed, the online system actually helps organizations execute the plan instead of just shoving it on a shelf.
MyStrategicPlan is just one of several services offered by Erica’s company, M3 Planning. M3 also does onsite strategic planning facilitation and retreats as well as market research consulting. Over the last several years, M3 has developed and reviewed hundreds of strategic plans for organizations across the country.
In addition to Strategic Planning For Dummies, Erica has co-authored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability, and contributes regular columns to local, regional, and national business publications.

Product details

  • Publisher ‏ : ‎ For Dummies; 1st edition (January 1, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 360 pages
  • ISBN-10 ‏ : ‎ 0470037164
  • ISBN-13 ‏ : ‎ 978-0470037164
  • Item Weight ‏ : ‎ 1.2 pounds
  • Dimensions ‏ : ‎ 7.5 x 1 x 9.25 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 92 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Erica Olsen

Erica Olsen

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Erica is a strategic consultant and a business planner with seven years of experience helping entrepreneurs articulate their visions and bringing them to fruition. She brings a strong expertise in start-up business and international development. She is a lecturer at University of Nevada Reno and University of Phoenix. She holds a BA in Communications and an MBA in international management. She is the author of the just-published "Strategic Planning For Dummies."

Customer reviews

4.2 out of 5 stars
4.2 out of 5
92 global ratings

Top reviews from the United States

J. Weaver
5.0 out of 5 stars Great for Beginner and Experienced.
Reviewed in the United States on May 30, 2015
Verified Purchase
Excellent, good for novice and great refresher for experienced. Step by step highlighting the important things. This is relatively cheap compared to other books on the subject but just a good.
2 people found this helpful
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Ed Barton
4.0 out of 5 stars Will Get You Started
Reviewed in the United States on June 21, 2015
Verified Purchase
Very basic, as the Dummies guides tend to be. I prefer Balanced Scorecard Planning for Dummies - but this might be an appropriate starter super-Dummies version before you dig into a specific method like BSC. Regardless, a good intro and it will get you started off right.
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M. Livingston
5.0 out of 5 stars Everyone Should Read This Book
Reviewed in the United States on November 8, 2019
Verified Purchase
Yes. Great book for strategic planning.
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J. Urie
3.0 out of 5 stars Hmmm...a very suspicious Nevada Connection
Reviewed in the United States on February 16, 2007
Verified Purchase
I am interested in learning the nuts and bolts of strategic planning to better apply my company's strategy management software for our customers. This book appears to have received 8 glowing reviews. Funny thing, though: those reviewers who state their location are from Reno NV or other NV locations. The others do not give their location. Looking at the author's profile, she is located in Reno NV. Is that a coincidence or are these "seeded" reviews meant to pump up the book? To be fair, I have not read the book, nor will I give it a bad rating for having clearly suspicious reviews. If I buy it and like it, I will adjust my rating accordingly.
25 people found this helpful
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Roosevelt Word, Jr.
5.0 out of 5 stars Awesome Purchase!
Reviewed in the United States on February 25, 2015
Verified Purchase
Just what I needed. Purchased for the office to use. I do not recall whether this book was purchased new or not. It is in great condition.
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Patrick Judd
5.0 out of 5 stars Straight forward and simple to use. It met all ...
Reviewed in the United States on December 18, 2014
Verified Purchase
Straight forward and simple to use. It met all of my expectations and allowed me to build a modified approach to the process for a project I am working on.
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Ivan
4.0 out of 5 stars Well Written. Reminds you of key ideas.
Reviewed in the United States on May 5, 2013
Verified Purchase
I am not normally fond of "for Dummies" books, but this one is a very good one. Even for very formal planning exercises. A good investment!
One person found this helpful
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M. Werner
5.0 out of 5 stars Great
Reviewed in the United States on May 7, 2014
Verified Purchase
Very good book...offers alot of great insights into strategic planning. I would definitely recommend it for anyone's collection. Go for it!
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Top reviews from other countries

Ruth
5.0 out of 5 stars Readable
Reviewed in the United Kingdom on May 21, 2020
Verified Purchase
It’s very readable and logical, and takes into consideration the role of strategic planning for non profit organisations. Glad I got it.
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Bruce
5.0 out of 5 stars Good book, content largely the same as the Strat Planning Kit for Dummies
Reviewed in Canada on October 29, 2012
Verified Purchase
I ordered the Strategic Planning Kit for Dummies eBook. Found the content to be good, but the DRM on the Adobe reader coupled with strange controls and lack of responsiveness made it nearly impossible to use and the DRM made it impossible to share with my senior staff. So after being hosed for an expensive digital book that was nearly unusable (WHY can't they put it in Kindle format??), I had to repurchase the content in hard copy. I didn't want to pay full price for a second copy of something I already had, so I looked at the Strategic Planning for Dummies. It was much, much less expensive than the newer "Strategic Planning for Dummies Kit"

So then I ordered the previous edition in hard copy. This has about 95% similarity with the "kit". Of course the downloadable "forms" are not available with this book (I think the forms are useless anyway - you should develop your own format). Secondly there are a few minor updates in the newer book, but these are fairly minor in nature.

If you are looking for a way to learn and understand strat planning "on the cheap", this is a very good deal!
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LM-N
5.0 out of 5 stars Success!
Reviewed in Canada on September 16, 2019
Verified Purchase
I received what I was expecting in a timely manner.
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Amazon Customer
4.0 out of 5 stars Excellent Reference for Small Cos
Reviewed in the United Kingdom on February 27, 2009
Verified Purchase
I found this book an excellent reference to Strategic Planning - for the SME.

I found it to be a pretty practical guide to what is in reality a pretty complex subject. I had not brushed up on my strategic planning reading since completing an MBA several years ago so I chose this book as part of my reading list. I found it to be a very good refresher, although its not really designed for large businesses in mind.

This book is great for those who work in, or even run a small and medium sized enterprise (SME) who want either an introduction or a refresher to an under-utilised and poorly applied strategic business tool.
5 people found this helpful
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Victor
3.0 out of 5 stars Three Stars
Reviewed in Canada on April 15, 2016
Verified Purchase
It was just OK
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