ECO Group’s Post

In the early days of #parachute , a Marico Limited owned brand was sold in Tins. As the opportunities to innovate with coconut oil were limited, Harsh Mariwala (Chairman Marico) decided to innovate in packaging. The marketing team then undertook consumer research which found that the buyer would definitely prefer plastic to tins where they would no longer have to struggle with puncturing a hole in the tin or cut open a foil. However this change was not well accepted by the distributors and retailers due to their bad experience of stocking plastic bottles of coconut oil from another company. The square bottles had leaked attracting dust and dirt and even the aroma of coconut oil attracted rats. The rats gnawed through the bottle corners, puncturing the plastic, causing leakage of coconut oil and damaging other products as well. Hence no distributor or retailer wanted to repeat this unmitigated disaster. Yet persistent Harsh was not ready to give up and conducted a study in the earlier team’s efforts with plastic bottles. The study proved that the failure of plastic bottles lay in their shapes. Square!! The rats would easily bite off the corners and that led to the solution : Rounded containers that the rodents could not get hold of to bite. And that’s how great brands are built and remain great. Today, Marico owns 25% market share in the 8000 Cr. market and continues to focus on new product & market development for sustained growth. #marketing #experience #growth #opportunities #packaging #brand

Informative.. this kind of article is really helpful for marketing aspirants. #fmcg #marketing

𝗧𝗲𝗮 𝗕𝗮𝗴 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟮. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝗽𝗼𝗿𝘁 The report provides an overview of the development of the Tea Bag Packaging Machine industry chain, examining the market status of Black Tea (Vertical, Horizontal) and Green Tea (Vertical, Horizontal) segments, alongside key enterprises operating in both developed and developing markets. It analyzes cutting-edge technology, patents, hot applications, and market trends within the Tea Bag Packaging Machine sector. Regionally, North America and Europe are witnessing steady growth, propelled by government initiatives and increasing consumer awareness, while Asia-Pacific, particularly China, emerges as the global leader in the Tea Bag Packaging Machine market, driven by strong domestic demand, supportive policies, and a robust manufacturing infrastructure. With a focus on market dynamics, trends, challenges, and opportunities, the report provides stakeholders with a comprehensive understanding of the Tea Bag Packaging Machine industry. 𝗧𝗼 𝗞𝗻𝗼𝘄 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗰𝗼𝗽𝗲 𝗮𝗻𝗱 𝗗𝗲𝗺𝗮𝗻𝗱 𝗼𝗳 𝗧𝗲𝗮 𝗕𝗮𝗴 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗠𝗮𝗿𝗸𝗲𝘁. 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗦𝗮𝗺𝗽𝗹𝗲 𝗣𝗗𝗙: https://lnkd.in/grS9uQHF *𝗕𝘆 𝗧𝘆𝗽𝗲: Vertical, Horizontal *𝗕𝘆 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Black Tea, Green Tea, Others *𝗕𝘆 𝗥𝗲𝗴𝗶𝗼𝗻: North America, Europe, Asia-Pacific, South America, Middle East & Africa *𝗕𝘆 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀: T&I Global, xiamen sengong packing equipment company, Henan TOP Packing Machinery, Shanghai Qindian Machinery Manufacturing CO,.Ltd, Turpack Industry, Anyang Romiter Machinery Co., Ltd., Hualian Machinery Group Co., Ltd., Audion Packaging Machines, Mentpack #teabagpackagingmachine #packagingmachine #teabag #tea #packaging #machinery #automation #manufacturing #industry #technology #innovation #engineering #production #processing #teaindustry #teabusiness #machinedesign #qualitycontrol #efficiency #productivity #logistics #supplychain #teaproduction #teacompany #teabrand #teaenterprise #manufacturingindustry #packagingindustry #machineryindustry #automationindustry

Jute is often considered an eco-friendly material due to its biodegradability and renewable nature. In the jute industry: 1. Biodegradability: Jute is a natural fiber that decomposes easily, reducing environmental impact compared to synthetic alternatives. 2. Renewable Resource: Jute is a rapidly renewable resource, as it can be harvested within 4-6 months, making it a sustainable choice for various products. 3. Reduced Chemical Usage: Efforts are made to minimize the use of harmful chemicals in jute processing, aligning with eco-friendly practices. 4. Recyclability: Jute products are often recyclable, contributing to a circular economy. 5. Fair Trade Practices: Some companies in the jute industry engage in fair trade practices, ensuring that workers receive fair wages and work in safe conditions.

First Chocolate Bars in Germany with 100% Paper Packaging 🍫 🙌 The close collaboration with nucao, a Leipzig-based chocolate manufacturer is paying off: nucao chocolate bars will be packaged exclusively in paper with immediate effect. Our flexible packaging paper “Koehler NexPlus® Advanced”, which has excellent oxygen, mineral oil, and grease barrier properties is not only suitable for packaging of chocolate-coated fruit products. The 100 percent recyclable paper is suitable for vertical packaging machines and now also for processing on horizontal packaging machines. From a technical point of view, this is revolutionary as horizontal packaging machines have a very high production speed. Paper needs excellent strength properties to be processed in this way, without being too thick for the machines to handle it. #koehlerpaper #paperforthefuture #innovation #replaceplastic #sustainability #circulareconomy #future #change

♻️ The largest deposit return system on the globe.💡 Romania has one of the lowest recycling rates for packaging in all of Europe - until now. The country has joined the ranks of European countries implementing deposit return systems (DRS) for single-use beverage packaging, becoming the 14th nation to adopt this eco-friendly initiative. ➡️ With nearly 80,000 collection points, Romania's DRS, operated by RetuRO, is poised to become the largest of its kind globally. This move aims to tackle Romania's low recycling rates with RetuRO spearheading efforts to manage around seven billion beverage containers annually. ♻️ Under the new system businesses involved in beverage production, import, or sales are mandated to participate, covering containers made of glass, plastic, or metal ranging from 0.1 to three litres. Each bottle carries a deposit of approximately ten cents, incentivizing consumers to return them for recycling. Sensoneo, a Slovakian tech firm, provides the IT backbone for Romania's DRS, enabling seamless integration and data collection throughout the recycling process. Despite facing various challenges, including logistical complexities and security measures, RetuRO's IT Director, Cristian Mihai, underscores the successful implementation of this ambitious system within a short timeframe. Overall, Romania's ambitious DRS aims to revolutionize beverage packaging recycling, setting a benchmark for comprehensive, integrated systems worldwide! 🙌 👉 Read more in our Tigthly Packed article: 🇬🇧 https://bit.ly/4csGg1i 🇩🇪 https://bit.ly/3Tt1Zh3 #tightlypacked #interpack2026 #circulareconomy #packagingsolutions #packagingexperts