Here are some key lessons I picked up from this FT Article. All pointing to the need navigate the challenges of doing business in politically volatile environments. Curious to hear others thoughts on these or others you may find?
1. Stay Updated on Geopolitical Tensions: The external political environment can have a profound effect on business operations. Example: After Russia's invasion of Ukraine, there was a change in how foreign businesses were treated, leading to seizures like that of Carlsberg's Baltika Breweries.
2. Maintain Relationships with Local Authorities: Even if relations with a host country become strained, maintaining open channels of communication can be crucial.
Example: Despite the seizure of Baltika Breweries, Carlsberg was still looking to engage with Russian authorities about the unit's future.
3. Prepare for Unexpected Takeovers: In volatile political climates, companies should have contingency plans for unexpected takeovers or changes in control. Example: Carlsberg was suddenly confronted with the appointment of Taimuraz Bolloev, a close ally of Putin, as the director of Baltika Breweries.
4. Be Transparent and Address Accusations Promptly: Addressing accusations or negative press promptly can protect the brand's reputation. Example: Putin's claim that Carlsberg pressured employees to hold certain political opinions was quickly refuted by Carlsberg's CEO, demonstrating the need to counter false narratives swiftly.
5. Consider the Timing of Divestment Carefully: Exiting a market should be done strategically, keeping in mind both business and human resource implications. Example: While some companies that left Russia early after the Ukraine invasion faced fewer restrictions, Carlsberg's CEO didn't regret their timing, pointing out that an earlier exit would have led to immediate nationalisation and potential unemployment for their staff.
6. Monitor Financial Health Amidst Crises: Despite geopolitical or local challenges, maintaining a healthy financial status and communicating this to stakeholders is key.
Example: Carlsberg announced a significant share buyback program following better-than-expected profit growth, signaling resilience and a strong financial position.
7. Plan for Leadership Transitions: In uncertain times, leadership transitions should be well-planned to ensure business continuity and stakeholder confidence. Example: The article noted the impending departure of Carlsberg's CEO and his replacement, which is crucial information for stakeholders.