Georges Geeraerts reposted this
Envirium Life Sciences is pleased to announce its cooperation agreement with Asity Madagascar (BirdLife International Partner) for the preservation of the biodiversity, the mangrove restoration in the Mangoky Ihotry, a wetland complex protected area, on the Southwest Coast of #Madagascar. First of its kind in Madagascar, this private-public partnership will reinforce the actions to restore the natural resources of these marshy areas. Farmers from the Mangoky Ihotry region will be offered to develop #pollen crops, providing them with a decent and sustainable income. After being trained by our teams, they will be able to produce the best quality of pollen. Additionally, Envirium Life Sciences will grant an extra “environmental bonus” for each kilo of pollen exported. This sum will be fully allocated to the protection of the area. “This contribution will go directly to Asity Madagascar, manager of the protected area. This is part of Envirium’s mission. Our business model is simple: If you want people to preserve their own environment, you have to help them improve their income”, elaborates Christian Van Osselaer, Co-CEO of Envirium. Vony RAMINOARISOA, Executive Director of ASITY Madagascar already anticipates the positive impact of this partnership: “The environmental bonus will enable us to replant reeds and restore the mangrove. Today, five endemic birds’ species are classified as endangered, including Madagascar marsh-harrier and Madagascar grebe. In this case, planting reeds will enable to grow the presence of two species: a bird, the Madagascar grebe, and a fish, the Mozambique Tilapia”. As the first to suffer from climate change, the local communities embraced the idea favorably. Gaëtan ETANCELIN, Global Group Sustainability Coordinator of Envirium Life Sciences, collects positive feedback: "During our on-site visits, the community associations (VOI), which collect pollen, have committed themselves to the conservation of several areas. Thanks to the additional income, for the first time, people perceive conservation as an opportunity for their development rather than a burden.” 📷 Envirium/ASITY Madagascar See more on https://lnkd.in/eAcxSEBu #createvalue #environnement #biodiversity #madagascar #pollen #preservation #sustainableworld #bird #change
