Marie-Catherine Janssen’s Post

I started my career as a content and digital marketing specialist, which involved managing my company's social media. I gained numerous skills and learned various tools while managing social media and creating content. Now, I have successfully become the marketing manager. So, if you want to launch your career in social media, the role that suits you best is content creation. Regardless of the job title, make sure content creation is one of your responsibilities. It will enhance your writing, creativity, and strategic thinking skills. Mastering these skills will create better career opportunities in the field of Marketing especially social media.

If you're starting out a career in marketing, the best option that you have is to join an agency, here's why: 1) Learn a Lot Quickly: You get to work on many types of projects, which helps you learn fast. 2) Meet New People: Working with different clients and teams helps you make more connections. 3) Be Creative: You're always coming up with new ideas and trying new things. 4) Do Different Things: You get to work on many parts of marketing, not just one. 5) Good for Your Career: The experience can help you get different jobs in the future. 6) Stay Up-to-Date: You learn about the latest in marketing. Do you prefer working in an agency or with a brand?

I remember the moment when I started my marketing career. Things were…a lot, to say the least: → I felt overwhelmed → I knew I lacked experience → I had no idea if I was going to be able to make this work But gradually, things began to change: → Tons of information started to turn into an idea → The idea led to meeting the right people → The right people led to the actions to carve it out I'm not saying it was easy, on the contrary: → There were times when I had no idea what to choose → I had days when I was ready to give up → I lost faith in my abilities But when I was most confused, I realized that if you give yourself time to think through everything that confuses you and assess the situation as a bystander then the solution will start to emerge little by little Even today, I continue to learn and find new interests, but I now know that when it gets harder things sort themselves out. What was the hardest thing you learned on the way to your career?

To me, marketing is a challenging, yet super exciting job. My role allows me to tap into my creativity every single day, and I absolutely adore it 🥰 If you’re on the edge about deciding whether to take the plunge and choose this career path, here are 5 reasons you should go for it: ↳ ⭐️ There’s no limit to what you can do. Fancy a bit of social media? Maybe you like analysing statistics? What about writing blogs and organising events? No matter what you enjoy, there will be something for you. ↳ ⭐️ It’s an extremely social industry. Not only do you spend your days figuring out who your target audience are, you also collaborate with your co workers all the time! ↳ ⭐️ There’s so much opportunity for growth. Starting off as a marketing assistant, you can then progress to executive and even director level. There’ll always be a role for you. ↳ ⭐️ The field is in demand. The demand for marketing professionals is growing, increasing by 40% between 2017 - 2027 (faster than any occupation over the same period!) I’ve still got a long way to go in my career, but I’m so excited for what the future holds. #marketing #career #socialmedia #digitalmarketing #opportunity