International Business: What is a Franchise Activity *UPDATED 2024*

International Business: What is a Franchise Activity

This activity is part of the International Business Full Semester Course!

This activity is also included in the Mini Unit Bundle! Strategies & Practices in International Business and individual module: International Business: International Business Design.

Objective: To understand the franchise business model, including its structure, benefits, and challenges, and to evaluate the viability and implications of becoming a franchisee in the context of well-known franchises like McDonald's and Chick-fil-A.

Learning Outcomes:

• Students will be able to define what a franchise is and describe the roles and responsibilities of both the franchisor and franchisee, including the financial and operational aspects of the franchise relationship.
• Students will analyze the advantages and disadvantages of purchasing a franchise, considering factors such as initial investment, ongoing royalties, operational control, and dependence on the franchisor.
• Students will develop critical thinking skills to assess the potential for success as a franchisee, using case studies of McDonald's and Chick-fil-A to understand different franchise models and their economic implications.
• An answer key is provided.

Please note: if an answer key is provided, it will be stated in the description.

Each document is fully editable, therefore you can remove or add anything you want! The activity can also be easily converted to Google Docs and used in Google Classroom.

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