Customer Relationship Management: The Ultimate Guide to the Efficient Use of Crm

by Scn Education

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Companies need a new approach - CRM - to leverage the Web's unique strengths for capturing and publishing a single view of customers. How does it work? What is the best CRM strategy? Which companies have successfully implemented CRM in their business? This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends...

Format:Paperback

Language:English

ISBN:3322849635

ISBN13:9783322849632

Release Date:December 2012

Publisher:Vieweg+teubner Verlag

Length:408 Pages

Weight:1.44 lbs.

Dimensions:0.8" x 6.7" x 9.6"

Related Subjects

Engineering Technology

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Customer Relationship Management: The Ultimate Guide to the Efficient Use of Crm

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