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Paperback Influence, New and Expanded: The Psychology of Persuasion Book
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ISBN: 1806308339

ISBN13: 9781806308330

Influence, New and Expanded: The Psychology of Persuasion

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The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller with over 5 million copies sold-is now revised, adding: new research, new insights, new examples, and online applications.


Explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Cialdini makes this crucially important subject surprisingly...

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Format: Paperback

Condition: New

$55.80
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Psychology

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